The Eyre Square Shopping Centre celebrated its 25th Birthday on the 16th April 2016.
Caroline Downey from Carried Away PR was a marketing company employed by Eyre Square Shopping Centre to consult and coordinate the birthday celebrations with center management.
The 25th Birthday celebrations comprised of the following
- 3 x 15-minute Fashion Show
- Live Music
- Live Dancing
- Face painting
- Balloon Modeling
- Custume Characters
- Magic Shows
- Charity Birthday Cake
- 25 Silver Envelopes and Balloons prizes on the day
- Customer Makeover
- 25 days of Prize Give away
- Selfie with a 25th Birthday Card for maximum prize of â‚¬2525
- Coloring Competition Birthday Card for Children
The Birthday celebrations commenced at
10am: Zumba Aerobics
11am: Q club dancers entertained us for 30mins
11.30am: The two lucky winners of the Motherâ€™s Day Makeover competition arrived to the centre and Swamp kindly sponsored the clothes for the two mothers, whilst Redcats Hair and Beauty sponsored the Hair and Makeup. Both makeover candidates where delighted with their makeovers, I have attached photos of both Mothers
12.00pm: Our enormous Birthday cake was on display outside Pennyâ€™s from 9am -6pm. The cake was cut and customers were asked to donate â‚¬2.50 per slice for Breast Cancer Awareness. Breast Cancer awareness were delighted with the response and generosity of staff and customers.
12.00pm: We had Face Painting, Magic Shows and Balloon Modelling from 12pm until 5.30pm, with ques of children availing of the free entertainment all day.
12.30pm: The amazing Claire King performed for 30 minutes and wowed all customers with her amazing voice.
1pm and 2pm. Fashion Shows. The Fashion shows took place on the ground floor across from Costa Coffee and the following tenantâ€™s participated Swamp, Vero Moda, Remus, Paraffin, Avanti, Jack and Jones, Gilts Bits, Penneyâ€™s, Newlook, Mothercare, Flanagan Shoes, Greens and Specsavers.
2.30pm: Childrenâ€™s Party Dancing
3.00pm: Fashion Show and the unveiling of the makeover winners.
4.00pm: Ollie Turner entertained the crowd from 4pm â€“ 5pm
4.15pm: Childrenâ€™s Birthday Card Completion winner announced â€“ sponsored by Its Magic
4.20pm: The Galway Rose contestants popped into the centre and had their photos taken with customers.
4.30pm: All 25 winners of our 25 days of giveaways, sponsored by all of the tenants were called to the stage by Ollie Turner and presented with their prize All 25 names were then placed into a hat and 5 names were pulled out. Each of the lucky 5 were given a golden envelope. Four of the golden envelopes had â‚¬25.00 gift cards inside while the fifth envelope had a Gift Card to the value of â‚¬2525.
5.00pm: Breege Lally was announced the lucky winner.
10am-5pm: We had 40 balloons at the stage area and 40 Golden Envelopes were distributed around the shops for customers to find. When they found the golden envelope they came to the stage area and popped a balloon to win their prize again sponsored by you the tenant.
10am -5pm: Costume Characters, Dora, Minnie Mouse, Mickey Mouse, Spiderman etc entertained the children thought the centre all day.
As you can see from the above we had an actioned packed day. This event was promoted for 25 full days prior to this event. We had adverts in the Galway Advertiser, Press releases in Galway Now, two weeks of adverts on Galway Bay Fm and 5 days of Giveaways on Molly in the morning on Galway Bay Fm. Our Facebook likes increased from 6,579 to 13,135 in 25 days which is approximately 50%. Â The Eyre Square Shopping Centre is now in the top five of all shopping centres in the country on Facebook.
All of the above would not have been possible without the support of the tenants in the centre.